YOU are invited to witness and participate in the latest About-Face Action developed by the teenagers in our Take Action group!

It’s called

Born This Great.

 

 

The seven girls in our group are taking to the street to speak out for positive body image and self-esteem in a creative way. They need you to show your support by coming by and participating!

(Actual time required: 5 minutes)

The action, “Born This Great,” (a play on the name of Lady Gaga’s latest album) asks passers-by to take a critical look at advertisements by asking them three specific questions of the ad.

The girls will also be wearing T-shirts stating a positive, innate aspect of themselves in bold lettering. Participants on the street will also get to walk away with a positive, personal message in T-shirt form.

C’mon, play along. It’ll be fun!

Details
Saturday, August 20, 2011
11am-2pm
San Francisco, Union Square vicinity. Stops are below in priority order: Please text Jennifer at (415) 860-1258 if you can’t find us!

>> Stop 1: Powell St. between Market and Ellis (Burger King) — SKYY vodka ad with the jacket
>> Stop 2: Post between Powell and Stockton — SKYY vodka ad
>> Stop 3: Union Square: Corner of Post and Stockton — SKYY vodka ad with the red legs
>> Stop 4: Union Square: Powell St between Stockton/Geary (across from Victoria’s Secret) — Victoria’s Secret window
>> Stop 5: Market Street at Powell St. — Calvin Klein ad

View About-Face Born This Great action in a larger map

Do you have a connection to local or national media, or to blogs? There’s a Media Alert after the More button — please forward freely!MEDIA ALERT

Teenage Girls Take To The Streets To Speak Out For Positive Body Image and Self-Esteem
San Francisco, CA, August 20, 2011—About-Face, a San Francisco non-profit organization that’s been challenging the status quo since 1995, is about to raise a ruckus again, by helping teenage girls in its Take Action group take a stand against unrealistic images portrayed in advertising.

“This action is great because the girls, who are all between 13 and 18 years old, create, develop, and execute it themselves, with just a little help. We have seen their self-esteem improve so much, and their idea is so creative,” says Jennifer Berger, About-Face’s Executive Director.

Seven girls from San Francisco and the East Bay came together in the last 5 weeks to create this unique action. The action, “Born This Great,” (a play on the name of Lady Gaga’s latest album) asks passers-by to take a critical look at advertisements by asking them three specific questions of the ad.

The girls will also be wearing T-shirts stating a positive, innate aspect of themselves in bold lettering. Participants on the street will also get to walk away with a positive, personal message in T-shirt form.

“I think we’re going to have a lot of fun and make a lot of change,” said Amy, a Take Action Group member.

Following About-Face’s success with previous actions, including The Covert Dressing Room Action, in which a stealthy duo put up static-cling stickers with positive messages in dressing room mirrors, and the Not “Perfect” But Beautiful! Action where a brave group of girls stood next to cardboard cut-outs of themselves at Powell BART to receive positive messages about their inner or outer beauty from shoppers walking by. About-Face expects a great turnout and smiles all around–not to mention a few changed minds.

The public is invited and encouraged to come support the young women. The girls will be available for interviews during the action.

DETAILS
EVENT: Born this Great, an action by the About-Face Take Action Group
WHEN: Saturday, August 20, 2011. 11am to 2pm – free to the public
WHERE: San Francisco, Union Square vicinity. Stops are below in priority order: Please text Jennifer at (415) 860-1258 if you can’t find us!
>> Stop 1: Powell St. between Market and Ellis (Burger King) — SKYY vodka ad with the jacket
>> Stop 2: Post between Powell and Stockton — SKYY vodka ad
>> Stop 3: Union Square: Corner of Post and Stockton — SKYY vodka ad with the red legs
>> Stop 4: Union Square: Powell St between Stockton/Geary (across from Victoria’s Secret) — Victoria’s Secret window
>> Stop 5: Market Street at Powell St. — Calvin Klein ad

MORE ON ABOUT-FACE: About-Face equips women and girls with the tools they need to understand and resist harmful media messages that affect their self-esteem and body image. About-Face delivers media-literacy workshops in the San Francisco Bay Area, enables girls and women to take action, and maintains its resource-filled web site 37.60.248.233/~aboutf72. About-Face is based in San Francisco and strives to educate as many young women as possible.

CONTACT:
Jennifer Berger, Executive Director
press@37.60.248.233/~aboutf72
(415) 839-6779 (office)
(415) 860-1258 (direct/mobile)
Web: 37.60.248.233/~aboutf72