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Questions to Consider:
- How are athletes usually represented in mass media?
- What is this ad selling?
- How does the media maker want you to feel?
What We Think:
Nike’s Unlimited series has overall been pretty awesome. It’s featured Olympic stars like Simone Biles and Gabby Douglas, and has carried a “can-do” (just do it) attitude throughout. But this one stood out from the crowd.
Chris Mosier is on the Team USA sprint duatholon men’s team for the 2016 World Championships and is the first known out trans athlete to join a U.S national team. He is also the first openly transgender athlete to appear in a Nike ad.
The ad highlights the uncertainty Mosier faced as a trans athlete. Would I be fast enough to compete against other men? Would I be accepted? Would I be allowed to compete? All of these questions took an immense amount of courage to face and overcome.
Mosier has made history, but also he’s been featured by a major corporation, which hopefully will give other athletes out there a little bit of courage. This is why representation matters.
— Colleen Sparks
Where We Saw It
YouTube. August 2016.