Check Out More Winners:
I don’t care what they say
Questions to Consider:
- Why does gender define what a person can and cannot do?
- Why are women scrutinized so intensely for how they look and what they do?
What We Think:
Too pretty, too girly, too masculine, too old, too young, too this, too that… dang, can’t a girl WIN?
Our society and media just love to dictate what a girl can and cannot be (and don’t get us wrong, they dictate everything). But the scrutiny toward women and feminine-presenting individuals is relentless, to the point that for many girls, it feels like they’re doing something wrong no matter what. There is, apparently, a fine line between being too modest and skanky, too prudish and too easy, too feminine and not feminine enough. How about we just let people be, hmm?
Not every girl likes “girly” things, not every girl wants to look like a “girl”, and every girl can do whatever they damn well please.
Dove’s #MyBeautyMySay campaign is great for several reasons. Not only does it push back against gender expectations, but the people represented in it are really diverse. Diverse in age, diverse in body type, diverse in ethnicity, diverse in career, diverse in how they present themselves. And all these differences are uplifted as powerful, beautiful, and NORMAL. Snaps to you, Dove.
While it’s subtle here, remember Dove is still trying to sell you something. No specific product is marketed in this ad, however, Dove is selling their brand as one that recognizes the importance of diversity and breaking down traditional gender expectations. They are doing this in the hopes that we, the consumer, will view the company more favorably and will be inclined to buy their products. Just something to keep in mind while perusing your local drug store.
— Colleen Sparks
Where We Saw It
YouTube. June 2016.