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Did he say yes?!
Questions to Consider:
- How does this ad challenge gender expectations and stereotypes?
- How are male-female relationships typically depicted in mass media?
What We Think:
Admittedly, Secret’s #stresstest campaign has not exactly had the best track record of avoiding feminine stereotypes. But we totally love this one!
The scene depicts a couple eating at a Chinese restaurant. After their meal, the waitress brings over a fortune cookie. The man, confused, asks why there’s only one and his girlfriend responds she doesn’t need a cookie. He reads his fortune and starts freaking out over the fact that it’s addressed with his name. The next thing you know, the woman is down on one knee holding a ring out in front of her.
This ad completely flips the script on who is expected to propose to whom. It begs the question “Who decided that women can’t propose to men?”
— Colleen Sparks
Where We Saw It
YouTube. May 2016.