Chico, CA 95926
Phone: (530) 891-1988
Fax: (530) 891-1987
archive: And now, a positive message from Black Bear Diner
Questions to Consider:
- Who do you think is underneath that bear suit?
- How do these commercials encourage a healthy and active lifestyle for young girls?
- What emotion does the advertiser want you to feel? Is it positive or negative?
What We Think:
Black Bear Diner is a family-centered restaurant that can be found in 9 states in the U.S., with a total of 58 locations! We already loved them for their food, but this series of 10-plus commercials that Black Bear Diner released during the 2012 Summer Olympics has caused us to fall in love with them even more! (Watch the rest of the series here).
This commercial shows a person dressed in a bear suit playing basketball in a high school gym. If you wait until after the logo at the end of the commercial, the person is revealed – and it’s a girl! A refreshing face to see! Shot in the gym at Vacaville High School in California and starring a local coach as the girl behind the suit, this commercial encourages young girls to play sports. With no reference to or focus on body size or beauty, it exemplifies a natural representation of a young female basketball player. The other commercials in this series follow suit, with only a few of them as men instead of women. In a world that often overlooks the talents of women in sports, this commercial serves as a great source of empowerment for girls all over. So get out there, play some ball, and, of course, never be afraid to partake in a delicious treat! – Annika Branson
Where We Saw It: Aired during SF Giants Baseball Game; May 19th, 2013