5260 Western Ave.
Chevy Chase, MD 20815
Teen girls: You have a reputation as starvation experts
Questions to Consider:
- Why did the man think the girls would be good helpers for him?
- What does this say about how girls think about food? Is it true of most girls?
What We Think:
In this spot, Geico switches its familiar gecko spokesman with a trio of three girls, portrayed as the “popular” crowd, who follow around a man who has decided that the best way for him to save money (given how expensive his car insurance is) is to not eat. And what’s the best way to stop yourself from eating? Why, shame, of course! The saddest thing about this ad is that girls really are often taught (by adults unknowingly, by their friends, by TV and Internet) to think of food as disgusting, shameful, and gross. We think this ad gives teen girls a bad reputation. It makes it seem normal to think in a disordered-eating way. — Larkin Callaghan and Jennifer Berger
Where we saw it: CBS during Super Bowl XLVI: February 5, 2012