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Selling Megan Fox’s body, not Sharper Image products
Questions to Consider:
- What product is the ad selling?
- How is it selling it?
- Why is Megan Fox reclining on a bed?
- Does she make the product look better?
What We Think:
Sharper Image reverts back to the old days of advertising via sexualizing women by choosing Megan Fox as their model for their holiday season campaign “Guys Love Gadgets”. According to Sharper Image, if there is one thing men love more than gadgets, it’s Megan Fox in skimpy clothing. In these ads, Megan Fox strips down to her lingerie and makes sexy and sultry faces to sell electronics.
Looking at these ads makes one question, “What does a half naked woman have to do with selling gadgets and electronics?” Nothing! You wouldn’t be able to tell these ads were for Sharper Image — or any electronics store for that matter — because the photograph has one, at most two electronics in it. In one of the ads, we see Megan Fox wearing thigh-high stockings and a white blouse, laying across a bed. If you look closely, you will find the electronics: the tablet computer in her hand, and in the nightstand behind her, a clock. This campaign is offensive and just gives into the notion that sexualizing women is effective and the only way to sell products. We’d be interested to know if it actually worked anymore, or if Sharper Image is still functioning in the Ice Age. — Nickole Mariona
Where we saw it: usmagazine.com; October 23, 2012