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Tell Maybelline there’s more to life than perfection.
CEO: Jean-Paul Agon
Phone: (212) 818-1500
10 Hudson Yards
New York, NY 10001
Editor in Chief: Michele Promaulayko
Reach her on her Twitter @michprom
Phone: (212) 649-2000
300 W. 57th St.
New York, NY 10019
Phone: (617) 837-8100
77 North Washington St.
Boston, MA 02114
Perfection? It’s Not Real.
Questions to Consider:
- What product is this ad selling?
- What emotion does the media-maker want you to feel?
- Why would this woman be dreaming of perfection? Why is perfection important? Under what circumstances?
What We Think:
Of course, all we dream about is perfection. My life would be so much more fulfilled if I had zero flaws. Fortunately for us, Maybelline has the solution to all of our inadequacies! All we have to do is buy their foundation! Wait…
This is classic example of an ad that relies on a sense of longing to sell the product. We, the consumer, feel insecure or bad about a certain part of ourselves. Advertisers know this and help companies tap into those insecurities and entice us into buying their products with the hopes of “fixing” whatever it is we want to change. Unfortunately, these hopes often go unfulfilled because the beauty ideals we are held up to are UNREAL. Literally, they are not real. Does that foundation really wipe away every wrinkle, zit, or pore? No, but a good dose of Photoshop does. This is to say nothing of the implication that women’s ultimate dream is to be perfectly beautiful. To whose standards? And who freaking cares?
– Colleen Sparks
Where We Saw It
Cosmopolitan magazine. August 2016 issue.