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Gallery of Offenders Archive

archive: Mascara or a Push-up Bra?

This recent Maybelline New York ad, starring Gigi Hadid, promotes The Falsies Push Up Drama Mascara with an emphasis on Hadid’s breasts. As soon as Hadid applies the mascara, the real show begins. She juts out her chest and the push up effect goes into motion. Just not the effect Maybelline had in mind. This Continue reading

archive: Not as Real as it Gets

Last year, American Eagle’s partner brand, aerie, launched the aerie Real campaign, which focuses on promoting healthy body image by using “real girls” in their advertisements. However, the company still hires contracted models for these ads, models that are typically light-skinned and have flat bellies — not so much representing a wide variety of body Continue reading

archive: Tinder Under Fire

Recently, the dating app, Tinder, released Tinder Plus, an upgraded version of the already demeaning app with new features, such as being able to go back to people that have already been swiped away and changing your location to scout matches in various places. Accompanying the release of Tinder Plus was an advertisement that showed Continue reading

archive: Moen’s Ad Is Clogged With Gender Bias

Moen’s new advertisement is certainly making a statement, although we can’t say that it’s a good one. At first glance, it’s difficult to even determine what the company is trying to sell. Necklaces? Dresses? Those would be good guesses, but Moen’s actually hoping you’ll buy one of their new sinks. By jamming their real product Continue reading

archive: Viktor & Rolf’s Bonbon smells like misogyny

Viktor & Rolf have gift-wrapped their new Bonbon fragrance…and their model, too! It’s hard to tell what in the world this advertisement is showcasing—the words tell us one thing, but the visual is quite a different story. Here’s an excerpt from the Saks Fifth Avenue website, Bonbon’s exclusive carrier: “It is a haute confection that fuels Continue reading

archive: Ladies: Wax that body or become undesirable, says Veet

When Veet released this particular ad campaign, it was met with protest and outrage, especially considering that it was suggesting that if women don’t shave, they risk becoming a “dude” and that’s the worst thing that could happen to a woman. After all, dudes are gross, hairy, and they are disgusted by women who are Continue reading

archive: SELF’s Dream Body Expectations are a Nightmare

SELF magazine’s August issue has decided to showcase what they call the “best bodies in the world.” Their main article features a supermodel and her fitness routine, which is then followed up with blurbs from six professional athletes and a challenge urging women to lose weight. While we have nothing but respect for people who Continue reading

archive: Sexy Hair’s New Ad Is Out Of Style

Over fifty years after her death, Marilyn Monroe still remains a pop culture icon. In their new advertisements, Sexy Hair capitalizes upon the late actress and model’s immortal charm in the hopes of selling more cans of hairspray. Some of the images used are more risque than others, but the quote in this particular ad Continue reading

archive: Maybelline’s Ad is All Sexualization, Never Innovation

Maybelline’s advertisement for “The Blushed Nudes Palette” uses old and tired connotations in the hopes of enticing consumers to buy their product. This makeup company certainly isn’t the first to employ provocative language and sensual imagery when trying to sell a nude-colored collection, but it is disturbing to find this particular ad in Seventeen–a magazine Continue reading

archive: SOFY BeFresh: Thanks, but we’ll get our pads elsewhere

Those of us who get periods aren’t generally as excited about them as the countless white-clad, smiling actresses in tampon commercials make us out to be. This BeFresh pad advertisement from SOFY, however, goes way too far in the other direction. It features a young, thin woman who realizes she’s about to get her period Continue reading