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Questions to Consider:
- How are women’s bodies turned into objects?
- What effect does this have on the way women are viewed and treated in society?
- What are some words you would use to describe this image?
- What emotion does the media-maker want you to feel?
What We Think:
If you ever need a textbook definition of objectification, look no further than this ad. Objectification simply means turning someone into an object, a material thing. Here, what was at one point a woman is now a dismembered pair of legs attached to an umbrella. More than that, these legs are being used to sell shoes (what a weird way to sell shoes). While one ad specifically does not teach people to devalue women and objectify their bodies, the widespread use of this kind of advertising does affect the way women are viewed in real life.
— Colleen Sparks
Where We Saw It
Elle magazine. May 2016 issue.