Check Out More Offenders:
I cringe in #mycalvins
Questions to Consider:
- What audience is this ad targeting?
- How old would you say this person is?
- How does the camera angle affect this image and our viewing of it?
What We Think:
It’s been 21 years since our founder first took action against a deplorable Calvin Klein ad, and they are is still making campaigns that insult women and girls. ~Groan~ Will they ever learn?
Overall, CK’s #mycalvins campaign has been a mixed bag. Some of the ads are passable, others walk the line between edgy and troublesome. This one, however, is just so wrong. One, it’s super creepy and voyeuristic. It’s clearly meant to be an upskirt shot which, by the way, is sexual harassment and hints at pornography or pedophilia. (Flashing implies that someone is choosing to expose themselves, but here it looks like some person is taking a picture of her without her consent. It’s super predatory.)
Two, by putting her crotch at the center of the ad, the photographer makes her into an object for someone else’s sexual pleasure, taking away her humanity. She is a body purely for the lascivious viewing of someone else. Ugh. Lots of people have expressed their disgust with the company over this. What would you say to them? Go say it by using the contact info provided on the left.
— Colleen Sparks
Where We Saw It
Calvin Klein. Instagram. May 2016.