“U by Kotex: So Obnoxious” TV commercial
“U by Kotex: Reality Check” TV commercial
Questions to Consider:
* Is Kotex’s commentary about other tampon commercials accurate?
* In what ways does this commercial raise awareness about how manipulative commercials can be? (And is this commercial an exception?)
* How does Kotex want you to feel about their product?
What We Think:
We love just about anything that self-incriminates by revealing the fakeness of advertising. Kotex’s “So Obnoxious” commercial raises awareness about how advertising can be so influential, but sometimes is so irrelevant to the product (like using a “believably attractive 18-to-24-year-old female” who is “wearing white pants” to sell tampons). The humorous “Reality Check” ad points out how tampon commercials make periods seem so enjoyable and soft and feminine (“I like to twirl — maybe in slow motion.”). An added benefit is that the commercial makes women ask themselves how they actually feel about their periods. (by Juliet Weintraub)
Take Action! Contact:
Kotex Brand
Kimberly-Clark Corporation
Dept. INT
P.O. Box 2020
Neenah, WI 54957-2020
(888) 525-8388 (USA, Canada and Puerto Rico only)
Contact page on Kotex web site: ubykotex.com/legal/contact_us
I think Kotex has enough brand loyalty to make any type of commercial they want. But if a brand I have never heard of made this type of commercial, they would stand out in my mind because of the humor and not the believably attractive, racially ambiguous woman. I would probably try that product. Kotex is not an exception when it comes to manipulating us into buying their product, but that’s just what advertising is…at least make it funny and entertaining instead of putting us down for not having great hair or blue periods (that was hilarious, btw).
I love the UbyKotex ad. The girl’s sarcasm, reminds me a lot of myself when I was in high school. LoL, I’d still probably act like, “Pshh..yeah, oh I really want to dance around and be all frilly on my period!” Although, I don’t have periods anymore due to taking birth control continuously.