“U by Kotex: So Obnoxious” TV commercial “U by Kotex: Reality Check” TV commercial Questions to Consider: * Is Kotex’s commentary about other tampon commercials accurate? * In what ways does this commercial raise awareness about how manipulative commercials can be? (And is this commercial an exception?) * How does Kotex want you to feel… Continue Reading →
Gallery of Winners: “America the Beautiful” exposes some ugly truths.
Produced by: Sensory Overload Productions DVD available in Fall 2009. See the film’s web site for more details. Questions to Consider: * Is America obsessed with beauty? * Do the beauty and fashion industries need to promote the thin body ideal to be successful? * What are some mixed messages that girls get about their… Continue Reading →
Gallery of Winners: Title Nine asks, “Where are you your own best self?”
Questions to Consider: * What are these images selling? * Who is the target audience? * How does Title Nine want us to feel about these women? About ourselves? What We Think: There really aren’t enough catalogs that feature strong, active, happy women. Not only does Title Nine feature positive images of active women, the… Continue Reading →
Gallery of Winners: Fruit of the Loom Reminds Us that We’re Flawless.
Questions to Consider: * Who are the women in this ad? * What is the message the commercial conveys? * How would you feel if this commercial came on after a Victoria’s Secret commercial? (How about before?) * What emotion does the advertiser want you to feel? What We Think: This ad is really… Continue Reading →
Gallery of Offenders: Forget the woman, get yourself a Bot!
Questions to Consider: * Are women on their way to becoming perfectly constructed robots? * Why does Svedka use a female bot and not a male bot? * How does this ad represent women? * What would it mean to be bought (purchased)? * Who is the target audience of this ad? What We… Continue Reading →
Gallery of Offenders: Marc Jacobs crosses the (age) line.
Questions to Consider: * How old does this girl look? * Why is she only wearing underwear and a bra? * Is this ad sexual? In what way is it sexual? * How does the advertiser (Marc Jacobs) want you to feel? * What is this ad selling? What We Think: This ad for Marc… Continue Reading →
Gallery of Offenders: Not a person, just a butt.
Questions to Consider: * Who is the target audience for this product? * What does this product do? Is it clear or unclear? * What role does the woman’s body have in this ad? * How many recent ads have you seen which display only pieces of a model? * Why is it so… Continue Reading →
Gallery of Offenders: “A pageant girl is someone who gets on stage, smiles, and when they get off stage, they don’t [smile].” —Brooklyn, 10-year-old pageant contestant
Questions to Consider: * What are the criteria on which pageant participants are judged? * Do the girls seem to enjoy being in pageants? * What skills or lessons are the girls learning? * Why do you think Toddlers & Tiaras was renewed for a third season? What We Think: Who at TLC came up… Continue Reading →
Gallery of Offenders: How much lower can Ludacris possibly go?
Questions to Consider: * Why would the girls in the video want to dance in order to make Ludacris appear? * Does Ludacris respect these girls who are “calling” him? * What product is this video selling? * What kind of behavior is this video promoting for women? * How does this video make you… Continue Reading →