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Why Jes Baker is totally a fat positive hero

Jes Baker is okay with being fat. Get over it. That’s just the message the 26-year-old Behavioral Health Professional recently sent to Abercrombie & Fitch CEO, Mike Jeffries (anyone else tired of hearing that guy’s name?). But she also sent that message to society itself. Jes has garnered millions of views on her blog, The Militant… Continue Reading →

Girls suck at math and boys shouldn’t wear princess crowns

Gendered advertising sucks. Seriously. Just last weekend, I was in the grocery store with my partner when we stumbled upon some energy drinks marketed specifically toward women, called Her, which were so uniquely (sarcasm) colored bright pink. Because apparently, all other energy drinks weren’t “feminine” enough, we needed one just for women. Just like we need… Continue Reading →

Kids want to see heroic female protagonists

This article was originally published by Margot Magowan on her blog, Reel Girl. Yesterday, I posted about A Mighty Girl’s news that kids’ underwear with female superheroes on it sold out. I also posted about a dad shopping with his 5-year-old daughter who complained about the lack of cool female characters on clothing. He bought his daughter boys’… Continue Reading →

Ford finds a way to deal with real woman “flaws”

Does it matter if a sexualized model being used to sell a product is actually real or not? That is, if she’s in fact a living, breathing human being? As someone who keeps an eye on how women are portrayed in advertisements, I don’t know how I missed the fact that Sports Illustrated and their… Continue Reading →