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Dear Marla Sabo,
I find your current ad campaign very offensive. Since auto accidents are
the No. 1 killer of Americans ages 15-20, ads like yours that sexualize and
glamorize car accidents are very dangerous. We need images of strong women
who not only stand on their own two feet but who can garner other's respect
rather than their pity or disgust. I plan on boycotting all Dior products
until you begin to treat women with the respect that they deserve. Females
deserve a public image that does not eroticize their victimization. Your
company has forgotten that its clients come first--and this potential
customer refuses to buy your hatred. Images send a powerful message to
every person who views them. I will also encourage others to join the
National Boycott of all Dior products.
Sincerely,
BACKGROUND INFORMATION
According to the review of the Dior Spring show in Paris, the intention of
this fashion line is to celebrate woman-hating. Guy Trebay wrote in the NY
Times (Where is the Outrage?12/26/00), "the show opened with the recorded
voice of a nudie show shill. The spiel centered on a vulgarism for the
female anatomy. The term is unprintable here, but if you image the word was
Jell-O, a gravelly voice barked out: 'We've got white Jell-O! Black Jell-O!
Yellow Jell-O! Hairy Jell-O! Tight Jell-O! Sloppy Jell-O! Dior Jell-O!'"
Dior Couture wants to push the envelope and they have.
ALSO:
A Fifth-grade media literacy class from Bay View Elementary School recently
chose these Dior ads as the MOST OFFENSIVE and each student wrote to Ms.
Marla Sabo, the President of Dior Couture. Here is part of her response to
the 5th grade class. Ms. Sabo wrote, "You should know that we at Dior value
our clients. We also are in favor of the empowerment of women, and tend to
show images of strong women. The girls portrayed this spring may just as
well have finished fixing their car and have gotten motor oil on themselves
as a result."
The class wrote back, "We don't believe that your company is in favor of
the empowerment of women and of portraying them as strong. This can't be
true when your current ad campaign offers the exact opposite. If the girls
portrayed have finished fixing a car, then where are their tools? Please
admit that you use hateful and shocking images because it helps Dior make
money. Money is more important to you than how these images affect kids
like us. Right?" The whole class signed and faxed the letter to Ms. Sabo.
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Please help us remind Dior Couture that the person responsible for these
ads and the designer, John Galliano, both need a new job!
Write: Dior Couture President, Marla Sabo, 712 Fifth Ave., New York, NY
10019, email: contact@diormail.com
-OR- Call toll-free to Dior with your complaints 1(800) 929-3467 or (212)
582-0500. Fax: (212) 582-1063.
Thank you for your contribution to a working solution!
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