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Dear Ms. Reger,

Thank you for your emailing us with your comments. I'd like you to know that we appreciate your feedback.

The ad that you saw, as well as the entire ad campaign was intended to convey that Diamond.com is a glamorous new source for purchasing diamonds, so our agency chose striking images of supermodel Laetitia Casta that combine luxury and fantasy for the ads. It was certainly not our intention to offend anyone.

We appreciate your taking the time to express your opinion. I assure you that I'll pass your comments along to the appropriate parties at our company. If there is anyway in which I can provide you assistance with questions about the products that we carry and the services that we provide, do not hesitate to contact me direct.

Sincerely,
Marc A. Rossv Odimo Incorporated: Diamond.com

Reply to marcr@diamond.com
Office # 954-835-2233 x. 1216
Toll-Free # 1-888-DIAMOND (342-6663)
Cell # 954-868-0752

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