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July 20th, 1998 Dear Ms. Ingram, I am writing to respond to your letter of April 14th concerning the editorial feature in Details Magazine that includes clothing from the Giorgio Armani collection. I feel it is important to explain that the article you cite in Details is not an advertising campaign, but rather, editorial coverage that is controlled by the publication. Our part in this process is simply to fulfill a request from the magazine to borrow merchandise. Since we are not given advance information regarding the content of the story, we have no prior knowledge of or authority over how the clothes are used. In this regard, I can confirm that it was not our intent to contribute to a negative image of women. We regret that you have come to associate Giorgio Armani with violence against women. I can assure you that we take great care to choose images that reflect popular culture but that do not promote violence or sexual aggression. We participate on a regular basis in charitable campaigns that support non-violence. Finally, we strongly believe that over the past 25 years, Giorgio Armani has contributed significantly to establishing a strong positive image of women. Yours sincerely,
Linda Gaunt
Giorgio Armani Corporation
See the images in our Gallery of Offenders.
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