As someone who has never struggled with an eating disorder, I never really thought of it in quite that light (as a trigger for those who do). However, it has always bothered me…because, like so many other commercials target towards women, it relates dieting to being “good”. If you’re dieting, then you are “good”, you are worthy, you have value. If you slip up in your diet, or simply enjoy having a piece of dessert every now and again, then you have sinned, you’ve undone your whole day, you are “bad”. It’s part of a whole mindset that once again reinforces the notion that a woman’s worth is gauged entirely by her weight and body shape/size. So this commercial is not only treacherous to those with eating disorders, but to women in general…as it reiterates to everyone the idea that your value as a human being is inversely proportional to your weight.