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Top Girl: A new way to train girls to be vacuous fashionistas

Date: July 13, 2011 | Posted By:

Topgirl artCrowdstar, a game developer specializing in Facebook games, has just released their first mobile-only title aimed at girls: Top Girl. Top Girl is a social role-playing game wherein players can use real money to purchase in-game money, or earn money through modeling jobs, to make in-app purchases of clothes, hairstyles and more.

The app description reads:

“Are you addicted to shopping? Do you dream of being a Supermodel? Love to date guys? Become the TOP GIRL!

Do gigs, shop, dress, go clubbing, and flirt with HOT guys!

Customize fabulous outfits and maintain a relationship with your new boyfriend! Kiss him, buy him gifts, and take him out on dates! Photos will be saved to your phone capturing the special moment!”

Top Girl joins Crowdstar’s other girl-targeted game, It Girl: “Unleash your inner It Girl in our latest and hottest female competitive RPG – It Girl. Shop around the world, showdown girls in the trendiest parties, date the rockstar or the CEO, travel to Vegas with your friends (and receive packages of money simply for…existing).”

This is obviously a very important career decision.

It troubles me that when game developers think of a game to appeal to girls, they think of modeling, shopping, and clubbing. Blair Hamilton, Crowdstar’s Director of Mobile, says the game is about “you and your career.” I like role-playing games, and applaud the idea of role-playing game focused on life and a career rather than violence. But with all the careers in the world to choose from that girls might be interested in, why can’t players aspire to be something other than a vacuous fashionista?

Apparently Top Girl is very appealing to its target audience. Not only has it been very popular and rated very highly on the App store, but there were one million downloads of the app in ten days. There is obviously a substantial market for games aimed at girls. But does this necessarily mean that girls wouldn’t be interested in a role-playing game where they could choose from a variety of different careers and activities? Why can’t girls BE the rock star or the CEO, rather than just dating them?

These games perpetuate the idea that girls and women should aspire to be popular, stylish and make money for simply “existing.” Is that really the message we want to be sending to girls?

Want to tell Crowdstar what you think? Email them at press@crowdstar.com (TIP: Try to be productive — the game maker won’t take your comments seriously if they are angry or harsh).

–Tessa



What Do You Think?

5 Responses to Top Girl: A new way to train girls to be vacuous fashionistas

  1. Casey Johnson on 07-13-2011

    I actually wrote a blog about a website called dressup.com. You can dress up virtual dolls that are put into situations like getting married, or first dates, first kiss, night with the girls and my favorite maternity dress up! That's right, you can dress up a pregnant doll that has the face of a bratz mixed with the body of barbie. And guess what! It's for young girls, that's right, its for our young impressionable young ladies. My little sister who is only 4 was playing this game, and I had to stop her. I couldn't allow her to play with a virtual doll that encouraged her to imagine scenarios that are way beyond her years. Now I'm not a prude, but good grief, what else are we going to do to brainwash our young girls. This is why I am so passionate about my documentary that I'm working on, it has to stop some where.
  2. Ashley on 07-13-2011

    I agree that they should add in a variety of careers to choose from, instead of just dating the guys that have those careers.
  3. A B O U T – F A C E — blog » Game designer Jane McGonigal shows that gaming can change the world on 08-19-2011

    [...] few weeks ago, I wrote about Crowdstar’s new mobile game app for girls, Top Girl. I was disheartened that a game targeted at [...]
  4. Game designer Jane McGonigal shows that gaming can change the world | About-Face on 08-30-2011

    [...] few weeks ago, I wrote about Crowdstar’s new mobile game app for girls, Top Girl. I was disheartened that a game targeted at [...]
  5. pippa on 12-29-2011

    i know who these people are at crowdstar. they are all men and do not give a shit. its about money. its run by nerds who couldn't get a girl ever and married the first woman who would fuck them. i'm not kidding. they do not care what you think.