Comments on: The Tides are changing — aren’t they? http://www.about-face.org/the-tides-are-changing-arent-they/ Wed, 05 Jun 2013 08:05:52 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Jonas Lunsford http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2613 Jonas Lunsford Mon, 24 Oct 2011 17:39:32 +0000 http://www.about-face.org/?p=8779#comment-2613 That commercial is not satire. Satire requires pointing out something negative about the situation. That commercial is not satire. Satire requires pointing out something negative about the situation.

]]> By: Kristen http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2419 Kristen Sat, 15 Oct 2011 04:34:21 +0000 http://www.about-face.org/?p=8779#comment-2419 Exactly. I got the tongue-in-cheek vibe too. On the one hand, the ad is saying, "Look at this ironic situation! The mother is traditional and the child is not! Wouldn't you expect them to be similar??" because irony is a great selling point. On the other, though, the ad is stoning the second bird by targeting women like that in the video, framing her as an ideal. Exactly. I got the tongue-in-cheek vibe too. On the one hand, the ad is saying, “Look at this ironic situation! The mother is traditional and the child is not! Wouldn’t you expect them to be similar??” because irony is a great selling point. On the other, though, the ad is stoning the second bird by targeting women like that in the video, framing her as an ideal.

]]> By: scrumby http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2134 scrumby Sat, 24 Sep 2011 09:58:46 +0000 http://www.about-face.org/?p=8779#comment-2134 I took it as satire but that's a very personal viewpoint. I had a mom who despaired at my tomboy ways while simultaneously supporting my choices. So it's funny for me because that's totally my mom but how many other people at Tide and their ad company had that mom? Probably less than the number willing to trade on a cheep stereotype of a prissy female. I took it as satire but that’s a very personal viewpoint. I had a mom who despaired at my tomboy ways while simultaneously supporting my choices. So it’s funny for me because that’s totally my mom but how many other people at Tide and their ad company had that mom? Probably less than the number willing to trade on a cheep stereotype of a prissy female.

]]> By: Jackie http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2133 Jackie Sat, 24 Sep 2011 09:28:38 +0000 http://www.about-face.org/?p=8779#comment-2133 It's parents like this mom who deny their girls video games, one of my favorite hobbies. It's not an okay ad. The creators of the ad, must long for the 1950's when gender roles were strict. What if a girl who thought she might be lesbian saw this, and though it would be too difficult to ever come out because her mother would be disappointed like the one in this ad. Maybe we should be telling parents to respect their children, not see them as an extension of themselves. Not see them like one views a virtual pet, whom you can buy clothes for and dictate their personality. Children are younger people, it's time for adults to get with the times. That lording over your child, and molding them the way you want them to be isn't cool. I guess mommy is going to have to leave her pretty pink fantasy world, when her daughter has to go to therapy, from having issues due to her mom's disapproval. This ad, plays into the notion that for some reason it's okay for mothers to live off in a fantasy world where they're in control of everything and everyone. You know why they're considering banning children from restaurants now, because nobody wants to be responsible for the meltdown that occurs after breaking a mother from her firmly established fantasy world. So children can be diagnosed as having Autism and talked about living in their own world, but we have mothers who are responsible for another life, being accepted in departing from reality and lashing out at anyone who tries to bring them back into it? Now they're banning children from restaurants, because suggesting that a child should be quiet, results in an adult temper tantrum from their mom? Maybe this ad is a sign we stop treating mothers like they're fragile, easily upset, small children, and start expecting them to put on their big girl pants and recognizing just because they're a mother, doesn't mean the entire world should cater to them. Also, I'm sure that mothers who do not resort to such immature antics, would appreciate not being seen as having some sort of a post-partum neurosis as is displayed by this ad. There needs to be more recognition of the parents who respect their children and their interests. Less of this kind of mom almost having a nervous twitch, because her dollhouse dreams from childhood aren't coming true. Why should this "parent" be portrayed at all? This isn't a parent in the ad, it's a selfish little girl who should have grown up before having a child. I mean listen to her, "Wahh my daughter won't wear pink! Waaah! her tough girl clothes weren't ruined. Now I'm going to make a commercial, and talk about what a big bad poopy head they are!" I seriously believe that this is the level of maturity some mothers really think at. It’s parents like this mom who deny their girls video games, one of my favorite hobbies. It’s not an okay ad. The creators of the ad, must long for the 1950′s when gender roles were strict. What if a girl who thought she might be lesbian saw this, and though it would be too difficult to ever come out because her mother would be disappointed like the one in this ad. Maybe we should be telling parents to respect their children, not see them as an extension of themselves. Not see them like one views a virtual pet, whom you can buy clothes for and dictate their personality.

Children are younger people, it’s time for adults to get with the times. That lording over your child, and molding them the way you want them to be isn’t cool. I guess mommy is going to have to leave her pretty pink fantasy world, when her daughter has to go to therapy, from having issues due to her mom’s disapproval. This ad, plays into the notion that for some reason it’s okay for mothers to live off in a fantasy world where they’re in control of everything and everyone.

You know why they’re considering banning children from restaurants now, because nobody wants to be responsible for the meltdown that occurs after breaking a mother from her firmly established fantasy world. So children can be diagnosed as having Autism and talked about living in their own world, but we have mothers who are responsible for another life, being accepted in departing from reality and lashing out at anyone who tries to bring them back into it? Now they’re banning children from restaurants, because suggesting that a child should be quiet, results in an adult temper tantrum from their mom? Maybe this ad is a sign we stop treating mothers like they’re fragile, easily upset, small children, and start expecting them to put on their big girl pants and recognizing just because they’re a mother, doesn’t mean the entire world should cater to them.

Also, I’m sure that mothers who do not resort to such immature antics, would appreciate not being seen as having some sort of a post-partum neurosis as is displayed by this ad. There needs to be more recognition of the parents who respect their children and their interests. Less of this kind of mom almost having a nervous twitch, because her dollhouse dreams from childhood aren’t coming true. Why should this “parent” be portrayed at all? This isn’t a parent in the ad, it’s a selfish little girl who should have grown up before having a child. I mean listen to her, “Wahh my daughter won’t wear pink! Waaah! her tough girl clothes weren’t ruined. Now I’m going to make a commercial, and talk about what a big bad poopy head they are!” I seriously believe that this is the level of maturity some mothers really think at.

]]> By: Sara http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2127 Sara Fri, 23 Sep 2011 19:18:03 +0000 http://www.about-face.org/?p=8779#comment-2127 I agree that I don't find this particularly satirical in tone. However, it would bother me a lot more if it weren't for that one saving grace at the end: "Another car garage, honey? It's beautiful." This is a sign of a mother who disapproves of her daughters choices, but still supports them. Is it ideal? No. Does that make the gender message okay? No. But it does at least provide the added message of parental love and support despite any disagreements over how you dress or live your life. Over all, while it's not very helpful to the cause, it's also not the most harmful commercial I've seen. I agree that I don’t find this particularly satirical in tone. However, it would bother me a lot more if it weren’t for that one saving grace at the end: “Another car garage, honey? It’s beautiful.” This is a sign of a mother who disapproves of her daughters choices, but still supports them. Is it ideal? No. Does that make the gender message okay? No. But it does at least provide the added message of parental love and support despite any disagreements over how you dress or live your life. Over all, while it’s not very helpful to the cause, it’s also not the most harmful commercial I’ve seen.

]]> By: Ashley http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2125 Ashley Fri, 23 Sep 2011 18:14:18 +0000 http://www.about-face.org/?p=8779#comment-2125 I didn't sense satire when I saw this. I sensed it was supposed to be cute and funny, but still it needs to get on board with today's world. A lot of women today are working 2 jobs and don't have time to do the damn laundry. The idea that wifey stays home while husband is out being the provider is becoming so over. I didn’t sense satire when I saw this. I sensed it was supposed to be cute and funny, but still it needs to get on board with today’s world. A lot of women today are working 2 jobs and don’t have time to do the damn laundry. The idea that wifey stays home while husband is out being the provider is becoming so over.

]]> By: Juliet http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2123 Juliet Fri, 23 Sep 2011 17:47:09 +0000 http://www.about-face.org/?p=8779#comment-2123 I didn't get the satire. I felt that Tide stood behind it's socialization of girly girls. If it was satirical, it was in the sense of "just kidding... no, but really." This ad is so unacceptable. I didn’t get the satire. I felt that Tide stood behind it’s socialization of girly girls. If it was satirical, it was in the sense of “just kidding… no, but really.” This ad is so unacceptable.

]]> By: Chani http://www.about-face.org/the-tides-are-changing-arent-they/#comment-2121 Chani Fri, 23 Sep 2011 15:31:51 +0000 http://www.about-face.org/?p=8779#comment-2121 I think the commercial is supposed to be satirical, since the mom is portrayed as very dainty and her house has floral couches and pink curtains, and it has a tongue-in-cheek feel - like the audience is supposed to get that the mom is neurotic. That doesn't make it okay. I don't like that the mom is expressing disappointment in the daughter (and she looks and plays exactly like me when I was little - I had dinosaur toys too), but I also don't like that the mom is clearly a "stage mom" stereotype - neurotic, overly concerned with her daughter's appearance and appropriate-ness. The point of the commercial is to poke fun at this stereotype and sell the detergent, that if it's good enough for Crazy Mom, it's good enough for you. I think the commercial is supposed to be satirical, since the mom is portrayed as very dainty and her house has floral couches and pink curtains, and it has a tongue-in-cheek feel – like the audience is supposed to get that the mom is neurotic. That doesn’t make it okay. I don’t like that the mom is expressing disappointment in the daughter (and she looks and plays exactly like me when I was little – I had dinosaur toys too), but I also don’t like that the mom is clearly a “stage mom” stereotype – neurotic, overly concerned with her daughter’s appearance and appropriate-ness. The point of the commercial is to poke fun at this stereotype and sell the detergent, that if it’s good enough for Crazy Mom, it’s good enough for you.

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