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Coors Brewing Company

To: Coors Brewing Company

I am deeply offended and surprised by your Coors Light ads with scantily clothed women. What does that have to do with beer? Would a woman be attracted to a man only because he holds a Coors Light in his hand? Ridiculous. Your Coors Light billboard ad posted all over Portland, Oregon that says “Here’s to twins” is horrendous. It depicts two silicone filled to overflowing blonde twins with tiny shirts, and breasts smashed together in a very un-sisterly way. I am apalled by the ad because “twins” is a play on the slang used for breasts, and what do breasts have to do with beer? I and many other women AND men are sick of seeing fake breasted, under-nourished, fake tanned, fake hair colored women being plastered all over media ads and sold to us as desirable. Again, what does any of this have to do with your beer? I would never buy your products or support you in any way, and I am publishing this letter on many websites to help get the word out. Wake up, good old boys. If integrity doesn’t matter to you, then maybe a huge dent in your bottom line will get the message through. We don’t want to see sexist and exploitative ads anymore. Where have you been? Have you not noticed this this is a new age and consumers are smarter and more aware and will not be influenced by your condescending ads? If anything, you will convince people to do exactly the opposite of what you had intended. Don’t you realize the huge responsibility you have to young people not to propagate these age old and worn out images? Do you really want to alienate half of your market (females) and maybe even more (intelligent males)? I hope you will reply, and moreso, remove those offensive, tasteless, mindless ads. How about using a little creativity and not just putting the status quo on a billboard over and over again? Why not try to sell your product based on its merits and not some old sexist cliches?

M. Goodwin