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Now Selling at Macy’s…Anorexia

Date: March 6, 2009 | Posted By:

I recently found myself disembarking the Macy’s escalator and walking into the world of hip young adults. Once my ears adjusted to the blaring music of Miley Cyrus, my eyes had time to focus on the image standing right before me. Here it is.

Yes, this was at Macy's in Torrance, CA

Yes, this was at Macy's in Torrance, CA

Four anorexic-looking mannequins, all in “skinny” jeans, and in between them hung six cards, each with one of the following letters imprinted on it: S-K-I-N-N-Y.

Really, Macy’s!?! Really? This is getting kind of old already. I have become accustomed to the waif-thin mannequins sporting bodies that the majority of human beings cannot attain without the help of anorexia. But to focus your display on the word “skinny” is taking the assault on women’s image to a new level.

I know, I get it: Skinny jeans, hence the S-K-I-N-N-Y. I get it. But with the addition of the word “skinny” to the size 2 mannequins, they are communicating to the “non-skinnies” that these pants are not for them. Mainstream advertising is once again reminding the world that to be skinny is glamorous and should be what everyone strives for.

What really infuriated me about this display was the effect it might have on the hundreds of girls who have walked and will walk past the display. Girls who have not been supplied with a proper self-esteem and/or the tools to refuse this image. It made me think of what I would have done if I had a teenage daughter with me at the time. My initial thought was that I would have turned around and left immediately, so that she would never have to experience the image. But wouldn’t it be better if I, in fact, pointed out the display and discussed it? Absolutely.

I encourage anyone who reads this to try and do the same. If you are ever in the company of a young girl — a cousin, niece, sister or daughter — communicate about the images of women around you. Only then, by spreading the idea that these images are unacceptable, can we finally begin to bring some change to advertising.

I will never be S-K-I-N-N-Y. I will always want, in the famous words of Spinal Tap, to keep some “cushion for the pushin’.’” After all, I want the body of a woman, not that of a pre-pubescent boy.

This display was in the young women’s section of the Macy’s at the Del Amo Fashion Center in Torrance, CA. Stop on by and tell a manager what you think, write a letter, or pick up the phone and give a call.

Macy’s Del Amo Fashion Center
21600 Hawthorne Blvd.
Torrance, CA 90503
phone: 310/370-8511

– T.S.




What Do You Think?

5 Responses to Now Selling at Macy’s…Anorexia

  1. on 03-14-2009

    While I agree with your views that the mannequins are disgusting, and that it's okay, and in fact beautiful, to have curves, I think what you said was a little bit offensive.

    Are you saying that people who are naturally a size two, do not have a woman's body?

    I think that in our society, we should focus on simply loving the bodies we were born with--whether we are born with an ample amount of curves, or with none at all.
  2. on 03-30-2009

    it is rather ironic that this was in torrance california, where they have an inpatient eating disorders program right down the street!
  3. Anonymous on 04-08-2009

    I agree with the above commenter. I don't think it's fair to state that a 'real' woman must be voluptuous... Naturally, I have a very straight, boyish figure. I guess that makes me undesirable? I don't believe that making small women feel bad about their figures is the way to inspire self esteem.
  4. pinkgum on 04-09-2009

    I agree with the first commenter. I'm naturally a thin size two and very petite at 5 feet, 1 inches.

    I have always wanted a more voluptuous body, but I came to terms that it will not happen long ago. I had even asked my Doctor about it. He said to gain enough weight to have the curves I wanted, I would definitely be a few pounds overweight and medically considered unhealthy, weight wise.

    Saying that women who are naturally a size 2 like myself have the bodies of pre-pubescent boys is just as offensive as if I were to say you have the body of an over stuffed sausage. It's rude, it's mean, and it shows a lack of compassion and understanding.

    I will never understand why women who want society to accept them for whatever weight they are, turn around and ridicule the bodies of those thinner than them. They are no different than the thin girls who are cruel to them.

    Can't we all just get along? Jeez.
  5. Defixiones on 04-10-2009

    Uh...I have the same figure as those mannequins and last time I checked I was within the healthy weight range for my height (5ft).

    Not every thin girl is a diseased control freak. Not every fat girl is a glutton with self-esteem issues.

    Women are often cruel to others because of their low self-worth. For someone who's comfortable with her figure you sure like to be cruel to others.