Making a difference with “Make Your Move” campaign
With so many negative images and ads out there, it’s nice to see a few of the opposite once in a while. The Make Your Move campaign caught my eye a few months back and has been popping up across social media ever since.
According to their Facebook page, “Make Your Move is an effort from Missoula’s Intervention in Action Project, a group of community organizations dedicated to ending sexual violence.”
What makes this campaign especially intriguing is the way it plays on common situations and stereotypical outcomes, and shows you how you can change it. This is as smart and creative as a social marketing campaign can get.
Imagine regular guys and girls looking out for each other and stepping in to help when needed. Make Your Move takes common situations where young women are commonly taken advantage of and shows how you can prevent sexual assault. It’s easier than you think!
Some great examples include the following messages:
• “A girl that is wasted is easy to hook up with… so I made sure her friends got her out of there. She was in no shape to be going home with some guy.”
• “She was on her own, so I made my move… and told the guys hassling her to back off. They were really crossing the line.”
• “He was acting all sweet, offering her a ride… but it just didn’t feel right. So my friends and I stepped in and we got her out of that bar.”
Make Your Move’s great work brings to mind the question — if one Montana county community organization can do all of this, what else can be done to prevent sexual assault? Check out Make Your Move’s Facebook page here.
Katie Boyer is a blogger and social media expert living in Oakland, CA. Katie spends her free time analyzing the media, reading, writing, bicycling, and playing with her pet rabbit.