Comments on: Macho = Misogynist in Carl’s Jr. Ad

By: heda

heda — Mon, 11 May 2009 18:17:26 +0000

this is a nasty world

By: Olya

Olya — Mon, 27 Apr 2009 20:57:21 +0000

i have to agree with danielle in regards to, “I would have loved the commercial if the girlfriend pushed the boyfriends head into his burger ” that would really be the perfect ending; and it will make just as much sense as the rest of the commercial.

what caught my eye also is that his gf and the waitress almost look identical, aside from the obvious factor: she’s not in a 4″ mini skirt with an open belly t-shirt. but her face (aside from the displeasure of realizing what a twirt her “man” really is and the overly sexualized licking of the lips) and hair are identical to the “hotty” waitress.

so is this the message carls jr: unless you’re (read: woman) wearing next-to-nothing a man will not realize your existence, even when you’re supposed to be his significant other, especially when eating one of their burgers? wow, gee, thanks.

i find the commercial tasteless and all too male oriented.

which leads me to believe another embedded meaning: women simply can’t afford to eat such a high caloric delicatessen, as they either a. are on a diet or b. should be a diet.

no wonder the companies name is “carls JR” (emphasis on JR), evidently, they still need some growing up to do.

By: Danielle

Danielle — Sun, 26 Apr 2009 17:46:00 +0000

Yikes…that was some commercial. I mean, for one, it tells girls that it’s okay to flirt with another man (even if his girlfriend is right next to him), and it tells guys that ogling another women in front of their girlfriends is okay–and good (especially when you’ve got a greasy-ass, calorie ridden burger).

I must add…but, where in the world are you going to find a Carl’s Jr. waitress dressed in an outfit such as that!? Go to a Hooters bar and you’ll probably find one like that, but…Carl’s Jr?

The waitress is oversexualized–her clothes are revealing, her task is sexy(who knew cleaning dirty, crumb covered tables could be so sexy?), and the way her lips move is almost as though she’s having the sex (with the man? or table?)

What kills me is when the guy says “What?” in response to his girlfriends obvious displeasure. I mean, how could he NOT know that what he was doing wasn’t going to be appreciated?

I would have loved the commercial if the girlfriend pushed the boyfriends head into his burger and gave him a mask of tomato and mayonnaise before walking out on his sorry ass (but of course…that will never happen because a girl stays with a guy no matter how much displeasure he brings her).

I used to eat at Carl’s Jr, but since these commercials started running, I’ve boycotted. I will not support a place that creates such advertisements.

Thanks for the link, I’ll be letting Carl’s Jr know that I’m fed up with their ads.

By: Jocelyn

Jocelyn — Sun, 26 Apr 2009 02:02:36 +0000

I fear for my 3 year old daughter. She will be subjected to media such as this her whole life and by the time she hits puberty, she will have an idea that being a female is what she has seen in the media… girls who are beautiful, skinny and sexy get guys’ attention. Getting a boy’s attention is a female’s only goal. To make men happy and their girlfriends’ jealous. My dear daughter will not know she feels this way, it will be ingrained in her subconscious. That makes it so much harder for me as her mom to counter act this. Thanks for your website. We need more like it.

By: Merritt

Merritt — Fri, 24 Apr 2009 22:11:03 +0000

Great article Nikki! I just sent my response to Carl’s Jr. One thing this made me think of is that it’s not clear that the other woman in the ad is a girlfriend. What if she’s his wife? So, now Carl’s Jr. is promoting adultery and disloyalty? Hmm…I won’t be eating there any time soon!