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Questions to Consider:
- What product is this advertisement selling?
- Describe the position of the model's body.
- What does the expression on her face say to the viewer?
- Is her mouth open or closed?
What We Think:
With the model bending over and her lips parted, what
we have here is one more symptom of an oversexualized culture that,
ahem, helps women believe their looks and sexual availability are all
that matter. Sure, American Apparel clothes are sweatshop-free and made
in the USA. But does that make this kind of ad acceptable? This is one
of the many advertisements from American Apparel where a woman is shown
in a sexualized position. We're sure you can go to their web store and
find many more. Just don't buy anything while you're over there, 'K? (By
the way, the T-shirts we sell in the About-Face web store do
not come from American Apparel.)
-- Jennifer Berger
American Apparel, Inc.
747 Warehouse St.
Los Angeles, CA 90021
Phone: (213) 688-1474
E-mail: Use the form on American Apparel's web site to write your productive diatribe.
The Onion
Scott Dikkers, Editor-in-Chief and/or David Schafer, Chairman
604 Mission St., 3rd Floor
San Francisco, CA 94105
Phone: (415) 348-9200
E-mail: sanfrancisco@theonion.com, editorial@theonion.com, business@theonion.com,
Learn how to write a great complaint letter here.
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