|
Questions to Consider:
- What product is this ad selling?
- What is the expression on the woman's face?
- Is it a good idea to eat a burger while you're riding a mechanical bull?
- What, ahem, activity do the woman's movements suggest?
What We Think:
In this commercial, we see a woman riding
a mechanical bull and eating a burger. She somehow manages to get hardly
any food on herself, and when she does, she sucks her fingers to appear
even more seductive. At the end of the commercial, a message appears.
"Eat right. Exercise more." Fast food is not eating right and riding a
mechanical bull isn't exactly exercise (at this speed, anyway), unless she's trying to get a
muscular lower back by arching it so much. Carl's Jr. is trying to get people to buy their
food using a woman's gyrating body.
-- Holly Crimmins (About-Face intern)
Carl's Jr.
Byron Allumbaugh, Chairman of the Board
6307 Carpinteria Avenue, Suite A
Carpinteria, CA 93013
Phone: (877) 799-STAR (7827) or (800) 422-4141
E-mail: Use this form on their web site to sock it to 'em.
Learn how to write a great complaint letter here.
|
