Some people never learn! Some of these companies have been producing disturbing
images of women for years. We thought it would be nice to separate these
advertisers into a class of their own. Sort of a class with no class. It's fun
around here when someone new makes it into the Offender Hall of Shame. We send them
this fancy certificate and add them to the list.
These are advertisers that year after year after year make money using limited and
often demeaning images of women in their advertising. Unfortunately, many consumers
buy products from these companies without realizing that their dollars actually
help perpetuate negative imagery of women. By inducting these companies into the
Offender Hall of Shame we encourage you to boycott them. We also challenge these
companies to get out of the Hall of Shame, though we aren't sure what kind of good
behavior would reverse the damage (it's sort of that 3 strikes and you're out
thing....)
It may not seem like a big deal for these companies to get a little
certificate from About-Face, but we have a feeling this is not a list they'll want
to stay on for long. Please think twice about spending your hard earned cash with
these companies and don't be shy about contacting them.
Hmmm, doesn't anyone ELSE make a pair of jeans...
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