Nike USA, Inc.
P.O. Box 4027
Beaverton, OR 97076-4027
archive of winners 16: Nike gives us beautiful voices
Questions to Consider:
- What positive message is being sent to young girls?
- How are women in sports treated and viewed?
What We Think:
Nike’s “Voices” ad features successful women athletes who overcame obstacles and sexism and celebrates how far women’s sports have come. This ad is so empowering because it shows women who wanted to play sports so badly that they “wrote their own rules”. Women who are in sports are not given much attention because many find it boring and unnecessary. The statement that Lisa Leslie makes — “I’m a model who can dunk” — sends a message that you don’t have to de-feminize yourself to be a good athlete. It’s great to see women who are so passionate about sports talk about how they were able to defy convention and be successful at sports such as running, boxing, and basketball. These are the types of role models young girls need! — Nickole Mariona
Where we saw it: June 23, 2012, YouTube, submitted by web site visitor Jen Mlodzienski (Thanks, Jen!)