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Google CMO:

Lorraine Twohill

1600 Amphitheatre Parkway

Mountain View, California 94043

Phone: (650) 253-0000

Ad agency:

Mullen : San Francisco

600 Battery St 
San Francisco, CA 94111

Phone: (617) 226.9000

Web: http://www.mullen.com/offices/

Our Gallery of Winners is for educational purposes, and to give our web site visitors the chance to contact media-makers to praise their efforts. The items are mostly chosen from the U.S. mainstream media available in the last year, using an independent process. Please submit your picks on our Contact page.

Google’s Nexus 7 encourages curiosity in girls

Questions to Consider:

• How does this commercial represent healthy child development?
• How is this vision of women differ from what we often see in commercials?
• What elements did the advertisers use to de-stereotype the girl?

What We Think:

Google’s Nexus 7 “Curious” commercial receives our applause for so, so many reasons. Why? This commercial repeatedly proclaims the importance of a healthy body and mind for women and girls of all ages. The ad starts off with a little girl and her mother sitting together on the couch reading. First things first, the mother and child are refreshingly real: the mom — down-to-earth and loving — and the little girl — unadorned, active, and absorbed in learning. Inspired by the story of Curious George and the Rocket, the little girl creates a house out of vegetables, a fortress, space gear, and a spaceship out of the things around her. And then, on top of her wonderful creativity, she has two real women — her mother and her grandmother — supporting her imaginative play and curiosity.

Essentially, this commercial sends out the message that education and imagination is absolutely key to the development of an all-around healthy kids, and healthy girls. – Chelsea Johnson

Where We Saw It:

CBS affiliates starting in October 2012

What Do You Think?