Back when I was an editor at a tech magazine in San Francisco and Adobe representatives would come to demo the newest version of Photoshop, I found myself thinking, “Wow, women just Photoshop themselves every day — except it’s called makeup and cosmetic surgery.” In short, tech was imitating life. The maker of this satirical commercial for “Fotoshop by Adobé”, Jesse Rosten, had the same idea.
[vimeo]http://vimeo.com/34813864[/vimeo]
Most of the products in the fake Fotoshop line (Healing Brush, Liquify, Hue/Saturation, but not “pro-pixel intensifying fauxtanical hydro-jargon microbeat extract featuring nutritive volumizing technology”) are real tools in the program Photoshop. If you want to see them in action, check out this video by Dove.
My favorite quote: “You don’t have to rely on a healthy body image or self-respect anymore.”
Also, how cool that it was directed by a man! Thanks, Jesse, for helping make the point that Photoshopping — and our beauty standards — are completely unreal.
That was great, thanks for posting it!
I <3 Jesse!
This is really great! Yesterday I showed my college students Jean Kilbourne’s Killing Us Softly4. Today I spoke to them about activism and gave some websites including About-Face. I also showed them this great video. Very well done!!