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Every Girl in the Barbie World
Questions to Consider:
- What kind of role model is Zendaya?
- How is this development helping recognize diversity?
- What other, diverse Barbies should Mattel come out with next?
What We Think:
Earlier this week, Mattel released a new Barbie replicating Zendaya. The Barbie in question has Zendaya’s Oscar 2015 look that former Fashion Police co-host, Giuliana Rancic, famously criticized, stating that her hair looked as if it smelled like “patchouli” and “weed.” Zendaya did not stand for the borderline racist comments made by Rancic. She stood up to her on social media and defended the way her appeared.
This limited edition Barbie is a great development and a step forward for the company as it is creating a doll that most young women did not get to grow up with. The new Barbie gives young girls with African roots a doll that looks like them. This doll is broadening diversity in the Barbie world and giving young girls to feel a sense of inclusion at a young age, so that they too can stand up to discrimination.
While promoting the doll, Zendaya told reporters that she’s “excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices.”
Hopefully, Mattel will continue to diversify the Barbie world so every little girl can have a Barbie that has the same general appearance as them. This development is helping move towards creating a generation of girls that does not discriminate and sees no difference among one another. — Rebecca Pirayou
Where We Saw It:
today.com, October, 2015