Google’s Nexus 7 encourages curiosity in girls

Google’s Nexus 7 “Curious” commercial receives our applause for so, so many reasons. Why? This commercial repeatedly proclaims the importance of a healthy body and mind for women and girls of all ages. The ad starts off with a little girl and her mother sitting together on the couch reading. First things first, the mother Continue reading

Citi’s “Thank You Card” Commercial Climbs Its Way To The Top

Citi’s “Thank You Card” commercial features the American female rock climber Katie Brown summiting the top of Utah’s Ancient Art Peak. In the commercial, she gets dolled-up for a trip with her boyfriend, but not in make-up and dresses…  Instead, she buys a belt, nylons, and new shoes (mind you, all for climbing) to go Continue reading

Adventure Time, c’mon and grab your (girl) friends!

There are three awesome female characters in this Cartoon Network show, which is a little bit of a dude-fest for the most part. Yes, the females are mostly princesses, but they’re really cool, unusual princesses. There’s Princess Bubblegum, the ruler of the Candy Kingdom, who happens to be an accomplished, smart scientist and inventor. Lumpy Continue reading

Archive of winners 15: Nancy Upton shames the shameful American Apparel

Nancy Upton, a plus size woman, entered American Apparel’s “Next Big Thing” modeling contest where the winner was to be decided by online votes. For this contest, Upton submitted pictures of herself eating and covered with food in provocative positions, basically spoofing all of American Apparel’s ads throughout the years. Although Upton won the contest Continue reading

JC Penney paves the way for LGBT advertising

JC Penney’s May 2012 catalog shows a lesbian couple with their two daughters just in time for Mother’s Day! It’s great to see such a big retail store be in support of the LGBT community and shows the reality that we live in. Kate Coultas, a spokesperson for JC Penney, states that “as JC Penney Continue reading

Fotoshop by Adobé

“Maybe she’s born with it…Uhh, no I’m pretty sure it’s photoshopped.” Filmmaker Jesse Rosten parodies society’s standard of beauty and we are loving it! The great thing about this parody is that it makes fun of the norms that are found in real beauty ads to show how ridiculous they truly are. In his mock Continue reading

Glamour wants us all to STOP body-shaming

Glamour’s June 2012 issue talks about how women, both thin and heavy, are negatively stereotyped in our society. They asked more than 1,800 women between the ages of 18 and 40 to imagine a thin and heavy woman and come up with words that they believed described characteristics for each woman. What the Glamour editors Continue reading

Nike gives us beautiful voices

Nike’s “Voices” ad features successful women athletes who overcame obstacles and sexism and celebrates how far women’s sports have come. This ad is so empowering because it shows women who wanted to play sports so badly that they “wrote their own rules”. Women who are in sports are not given much attention because many find Continue reading

Rookie Magazine respects the teen experience

Rookie magazine is the best current alternative to the garbage available for teenage girls today, like Seventeen and Teen Vogue (boo!). It’s an online magazine for teenage girls that covers subjects from fashion to feminist topics and issues that girls are going through. There are tons of great things about Rookie, but key among them: Continue reading

Parks and Recreation shows women can get what they really want

We love you, Amy Poehler! You feed us girl-power, and we barely know it’s going down. This clip of the episode “Win, Lose, or Draw” (Season 4 finale) brought happy tears to my eyes. Seeing a woman achieving what she wants, even if it’s “just” a councilwoman position in a tiny town in Indiana, made Continue reading