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Spirits Marque One LLC
New York, NY
Svedka’s Robotic Woman of the Future
Questions to Consider:
- What product is this ad selling?
- Who is the target audience for this ad?
- How did the advertisers give the robot female characteristics? That is, how do you know she’s a female robot?
What We Think:
Having a robot depict the women of the future whilst making a seductive face and strutting around is apparently the only way Svedka sees fit to sell their vodka. This ad gives the joking impression that in the future, women may be robots… and maybe robots controlled and programmed by men to do whatever they want. It gives us a creepy “Stepford Wives” feeling. — Nickole Mariona & Jennifer Berger
Where we saw it: E! Network during Chelsea Lately, September and October 2012