Check Out More Offenders:
Suit Supply supplies more misogyny
Questions to Consider:
- How does this make you feel as a consumer?
- What do you think this is telling men about what could happen when they purchase their product?
What We Think:
Advertisers are constantly trying to find new ways to attract consumers’ eyes and interest in their products. Sadly, the way this tends to happen is by having a woman’s body be scantily-clad. Suit Supply is a Dutch clothing line (with stores in the U.S.) that makes suits for men, and their latest advertising campaign is following… suit. Each advertisement shows a suit-clad male and a woman who is either submitting to his advances or whose face isn’t needed, just certain body parts. The web site also has an uncensored version of the ads where all the women are naked and the men are all clothed. Suit Supply isn’t saying anything different or new–instead, they are insulting both women and to men with this campaign. They’re a repeat offender: They did a campaign in 2010 that was considered so offensive that Facebook blocked any images. Maybe they should rethink their image choices… — Brenda Molina
Where We Saw It:
April 2014. PolicyMic and Suit Supply web site.