Check Out More Offenders:
PETA: Animal-friendly, human-hating
Questions to Consider:
- What message is PETA trying to get across?
- How does this commercial help PETA's cause?
- What does "knocked the bottom out of" mean in the context of this ad?
What We Think:
Warning: Sexual violence alert! PETA’s ad “My Boyfriend Went Vegan”, tries to warn young women of the effects of their boyfriend going vegan, also known as BWVAKTBOOM (Boyfriend Went Vegan And Knocked The Bottom Out Of Me) and informing them of the safe way to go vegan. Of course, the story of “Jessica” and her boyfriend who recently became a vegan and knocked the bottom out of her, is the way to do this. In the ad, it shows Jessica wearing a neck brace, walking down the street in her underwear and a coat in pain and suffering from BWVAKTBOOM since her boyfriend became vegan and can now “bring it like a tantric porn star”. It’s disgusting and violent, and it has no place in PETA’s realm of trying to save animals. What I want to know is how this ad teaches people to become vegans safely and healthfully? Well, it doesn’t. PETA continues to sexualize people in order to make them aware of their cause. — Nickole Mariona
Where we saw it: February 6, 2012; youtube.com
Go to our blog for more on this piece of media.
Denise on 11-30-2012
Well, seeing as this is PETA, I'm really not too surprised, sadly enough. They have had the WORST record when it comes to offensive ads against women and body image, and they don't even seem to care. But what can you expect when the person who runs it is this skinny rich woman who sneers down on anyone who isn't just like her? (Not that there's anything wrong with being skinny or rich, it's when these people hold themselves up or are held up as the iconic image that we all had better live up to or else be treated like the garbage they want you to believe you are. And you're not helping animals by insulting people, PETA! So, take your head out of the hole you've been hiding it in (I won't say where), and start living in the real world. Or at least stop pretending you're so worried about the poor animals when you can't even care about your fellow humans!Kjerstin on 12-06-2012
This is the WORST I've seen in years! I'm disgusted.Kat on 12-15-2012
See I would be more encouraged to talk to my bf about becoming vegan if the ad shown he'd become more helpful, considerate and romantic at times... Not necessarily that he would pound me in the bottom! For crying out loud, seriously? Oh wait, I forgot. Women are not the target audience for this.Zachary Norris on 01-02-2013
Dear PETA,This ad is reprehensible and does a real disservice to your important cause.
Sincerely,
Zach
Dosa Reality on 03-10-2013
soooo ridiculous. Jus My Opinion here.I Think the more a person is fueled by a quest to eradicate a specific "issue/problem" the less connected to reality one becomes. Everything the person starts to investigate or notices relates to being associated to the problem because the mind is sure the 'hidden' msgs & signs are there and must be found for the greater good of humanity, even if it has to trick itself to remain satisfied & confident in that greater cause. Its like buying your first red cadillac. All of a sudden red caddy's are everywhere. They must have followed you and stole your idea of the perfect car and wanted to be just like you. Someine is out to get you or harass you right? Truth is the mind will find what is familiar to it and trigger your memory that 'Theres Another One!" So my point is, when your analysing the living $#!+ outta every ad, movie, commercial, song, HAllmark Card, etc etc, your ad-libbing alot more than actually discovering. Creating a bunch of unnecessary hype & drama. Lighten up. Stop bein soooo ridiculous.AitchCS on 03-11-2013
I am an animal rights activist. What the hell is wrong with PETA lately??Tony G on 05-06-2013
The "Ad" (which I hope was never used on a TV channel) suggests that going Vegan makes a person violent (hence the neckbrace). Was it made by the meat lobby to discredit PETA?