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Miller Lite: The masculinity police
Questions to Consider:
- What does this say about how women and men are viewed?
- What is this ad selling?
- Why is it not OK for men to behave the way they do in this ad?
What We Think:
I am still looking forward to the day when beer commercials will stop insulting women and stop being sexist. In this case, it’s sexist against men AND women. Miller Lite’s commercial shows a man asking one of his guy friends to come to the bathroom with him. Shocking right? Yeah, we didn’t think so either. It’s only natural for beer commercials to insult “typically female” behavior. And as a woman, it’s insulting to see the reaction he gets from his friends because he engaged in a “girly” behavior. If that isn’t enough, the women in the commercial poke fun at the guy, reinforcing the notion that going to the bathroom in groups is something that “only girls do”. – Nickole Mariona
Where we saw it: November 8, 2011; YouTube and various networks