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Carl's Jr.
Byron Allumbaugh, Chairman of the Board
6307 Carpinteria Avenue, Suite A
Carpinteria, CA 93013
Phone: (877) 799-STAR (7827) or (800) 422-4141
Our Gallery of Offenders is for educational purposes, and to give our web site visitors the chance to contact media-makers directly to tell them what they think. The items are mostly chosen from the U.S. mainstream media available in the last year, using an independent process. We are never making fun of models/actors themselves, but the environment they exist within. Please submit your picks on our Contact page.
archive page 9: Multitasking at its most sexist.
Questions to Consider:
- What product is this ad selling?
- What is the expression on the woman's face?
- Is it a good idea to eat a burger while you're riding a mechanical bull?
- What, ahem, activity do the woman's movements suggest?
What We Think:
In this commercial, we see a woman riding a mechanical bull and eating a burger. She somehow manages to get hardly any food on herself, and when she does, she sucks her fingers to appear even more seductive. At the end of the commercial, a message appears. “Eat right. Exercise more.” Fast food is not eating right and riding a mechanical bull isn’t exactly exercise (at this speed, anyway), unless she’s trying to get a muscular lower back by arching it so much. Carl’s Jr. is trying to get people to buy their food using a woman’s gyrating body.
– Holly Crimmins (About-Face intern)
