Byron Allumbaugh, Chairman of the Board
6307 Carpinteria Avenue, Suite A
Carpinteria, CA 93013
Phone: (877) 799-STAR (7827) or (800) 422-4141
archive page 9: Multitasking at its most sexist.
Questions to Consider:
- What product is this ad selling?
- What is the expression on the woman’s face?
- Is it a good idea to eat a burger while you’re riding a mechanical bull?
- What, ahem, activity do the woman’s movements suggest?
What We Think:
In this commercial, we see a woman riding a mechanical bull and eating a burger. She somehow manages to get hardly any food on herself, and when she does, she sucks her fingers to appear even more seductive. At the end of the commercial, a message appears. “Eat right. Exercise more.” Fast food is not eating right and riding a mechanical bull isn’t exactly exercise (at this speed, anyway), unless she’s trying to get a muscular lower back by arching it so much. Carl’s Jr. is trying to get people to buy their food using a woman’s gyrating body.
— Holly Crimmins (About-Face intern)