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Fruit of the Loom Reminds Us that We’re Flawless.


Questions to Consider:

  • Who are the women in this ad?
  • What is the message the commercial conveys?
  • How would you feel if this commercial came on after a Victoria’s Secret commercial? (How about before?)
  • What emotion does the advertiser want you to feel?

What We Think:

This ad is really funny, but with a purpose — I giggled at the faux beat poetry and mock spoken-word rhythm. But then it turns out the message is really quite lovely. Here are the lyrics:

For all the places I want to see
These legs are a vehicle
carrying me.
What more could I ask them to be?
They’re flawless.
Beauty magazines offer their tricks
Tell me…
What are they trying to fix?
I can’t imagine how your embrace
Would be any warmer on a 20-inch waist.
I’m flawless.
(Don’t ya know you’re flawless.)

‘Nuff said.

–Jennifer Berger


John Holland, President and CEO
Fruit of the Loom
1 Fruit of the Loom Dr.
Bowling Green, KY 42103

Phone: 270-781-6400

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