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What, this fragrance didn’t smell good enough already?

Questions to Consider:

  • What product is this ad selling?
  • Where is the product placed?
  • What is the woman’s role in the images?

What We Think:

In this particular Tom Ford ad, the man is fully clothed and being groped by someone else who is obviously female. There is no visible clothing on the woman. The man has a look of complete satisfaction. The advertiser is trying to appeal to straight men. This ad is degrading to women in general because it uses a woman’s body as a prop against which to show the perfume bottle.
— Holly Crimmins (About-Face intern) and About-Face web site visitor Frederikke Lindholm


Tom Ford Beauty
767 Fifth Ave
New York, NY 10153
Phone: (212) 572-4200

Tom Ford Main Office
845 Madison Ave
New York, NY 10021
Phone: (212) 359-0350

Learn how to write a great complaint letter here.