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Has it – and we’re not talking about a healthy BMI!



Questions to consider:

  • What does the copy (i.e. text) read?
  • What is “it”?
  • How does this image or products contribute to a potentially unhealthy body ideal?

What We Think:

Many advertisements we see in the media set an unhealthy body ideal. Though thin is beautiful if it’s natural and healthy, there is something wrong with only seeing one body type represented in media. This normalizes a standard that as a diverse population, most people can’t live up to. Unrealistic standards are set by the industry to create feelings of dissatisfaction that drive consumption of products.

The Facts:

Studies have shown that exposure to idealized images of women result in lowered levels of self-esteem and body satisfaction in women.


Levi Strauss & Co.
Attn: Consumer Relations
1155 Battery St.
San Francisco, CA 94111