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The gateway drug.



Questions to consider:

  • How is she holding the tube?
  • Does the woman have any visible wrinkles? How many?
  • What age group do you think this product is marketed to?
  • What wrinkle-diminishing products are injected into the face?

What We Think:

L’Oreal wants you to see this product as an alternative to “injectable” cosmetic procedures like Botox and Restalyne, we think it’s actually encouraging them. Advertisements like this one get us accustomed to the idea of having an injection without having to go through with the “real” procedure. But what happens when the product no longer has the desired effect?

The Facts:

In 2005, there were 10.2 million cosmetic procedures performed in the United States, an increase of 11 percent from 2004 and 38 percent compared with 2000. (American Society of Plastic Surgeons, 2005 Statistics)


L’Oreal USA
575 5th Avenue
New York, NY 10017
(212) 818-1500