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Just what you want your date to look like on a Saturday night!ghost_sm


Questions to consider:

  • What is this advertisement selling?
  • What is the woman on the right doing?
  • How appealing does her pose make the product?

What We Think:

The portrayal of dead women in advertising is one act of “killing” the woman, which may lead us to think real violence against women is okay.

The Facts:

On average, more than three women are murdered by their boyfriends or husbands in the United States every day. (Bureau of Justice Statistics Crime Data Brief, Intimate Partner Violence, 1993-2001, February 2003 as found on endabuse.org.)


Kate Waters
Advertising, Marc Jacobs