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This ad ain’t where it’s at!


Questions to consider:

  • What is the advertisement selling?
  • What is the expression on “flight attendant” Eve’s face?
  • Are there any stereotypes this advertisement about class and/or gender this ad supports?

What We Think:

While this may look like an advertisement to sell a phone, a closer look reveals that there is a lot more going on. This ad is really selling status. The phone serves as a symbol of success and class. Notice how the Eve on the phone is being waited on, most likely in a private jet. She is being served by another woman who looks at her resentfully, reinforcing competition not only between women, but between the haves and the have-nots.


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