Chock full of chocolatey smooth stereotypes!
Food in advertising rarely makes an appearance as simple nourishment. Instead it acts as a substitute for love or romance, a reward (for “good” behavior), a guilty secret/pleasure, an erotic encounter, a consolation prize, a source of and cure for anxiety. Advertising that links food to so many other needs and desires (while simultaneously promoting the thin-ideal body image), can encourage eating disorders, especially in relation to empty-calorie, high sugar and high fat content foods like chocolate. (J. Retzinger Ph.D, Dept. of Mass Communications, UC Berkeley, 2004.)
Richard Lenny, Chariman, President & CEO
Hershey’s Food Corp.
Public Affairs Dept.
100 Crystal A Drive
Hershey, PA 17033