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6

The Advertising Director was fired after this ad for Gucci Hats missed the mark.

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Dismemberment or body-chopping in ads occurs more frequently for women than men. Women’s bodies without heads, faces or feet lead us to believe that all that truly matters about woman lies between her neck and her knees (Cortese, 1999).

Contact

Gucci America
Attn: Customer Service
685 5th Avenue
New York, NY 10022
Toll Free Phone: 800.234.8224
Fax: 212.230.0878