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Once again, our friends at Diesel push the limits of good taste bringing us one of the creepiest ads EVER. This moving montage was on their website in 2000.

dieselslimfita

 

Pro-anorexia websites showcase disturbing photos, commandments on being skinny and more. They normalize and encourage dangerous behavior relating to eating disorders. Extreme weight loss is applauded and female perfection is measured by the size of a girl’s arms, legs and thighs. “With the pressures to be thin in our culture, [these websites are] like placing a loaded gun in the hands of someone who is feeling suicidal.” Holly Hoff of the National Eating Disorders Association.

Contact

Advertising Department
Diesel s.p.a.
7 Via Dell’Industria
36060 Molvena (VI)
ITALIA
advertising_dept@diesel.com