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5

Some ads are so ridiculous, one can barely muster a comment. Is this image supposed to compel us to buy these clothes? (And who drinks milk with a straw?)

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Advertisement for Fetish perfume

Speaking about the advertising trend of more shocking images, advertising executives told THE BOSTON GLOBE, “You have to push a little harder…to hold, shock, break through. Now that the competition is fiercer, a whole lot rougher trade takes place. [Rough trade is gay male slang for a sadistic heterosexual partner.] Today, business wants even more desperately to seduce….It wants to demolish resistance” (Naomi Wolf, Beauty Myth).

Contact

Diesel s.p.a.
Advertising Department
7 Via Dell’Industria
36060 Molvena (VI)
Italia
Email: advertising_dept@diesel.com