“The text for this shoe ad reads: “The pair you wear to cooking class will also look fabulous at your weight loss seminar.” Where do we begin with this one? With the fact that no sane person would consider this woman overweight? With the suggestion that if you enjoy cooking, you have to pay by dieting? With the perpetuation of a Binge-Purge Mentality?
The mention of cooking and weight loss in the same sentence is a hackneyed formula aimed at women as if eating necessitates dieting (and guilt) in all cases.
Consolidated Shoe Company
10200 Timberlake Road
Lynchburg, VA 24502-3924
ph. 1 800 368 7463 (within the US)
1 905 707 8730 (when calling from Canada)
email Blair Moseley in Customer Service: email@example.com