Comments on: Does Urban Outfitters Want Women to be Skinnier? http://www.about-face.org/does-urban-outfitters-want-women-to-be-skinnier/ Tue, 21 May 2013 13:40:07 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: A B O U T – F A C E — blog » Sophia Bush thinks Urban Outfitters is as bad as we do http://www.about-face.org/does-urban-outfitters-want-women-to-be-skinnier/#comment-1049 A B O U T – F A C E — blog » Sophia Bush thinks Urban Outfitters is as bad as we do Tue, 03 Aug 2010 15:05:46 +0000 http://about-face.org/blog/?p=3363#comment-1049 [...] actress recently took to her blog to rant about Urban Outfitters’ offensive “Eat Less” t-shirt. Here’s what she had to say: Ladies! This is OUTRAGEOUS. I hope none of you will stand for [...] [...] actress recently took to her blog to rant about Urban Outfitters’ offensive “Eat Less” t-shirt. Here’s what she had to say: Ladies! This is OUTRAGEOUS. I hope none of you will stand for [...]

]]> By: Willow http://www.about-face.org/does-urban-outfitters-want-women-to-be-skinnier/#comment-1048 Willow Tue, 29 Jun 2010 22:21:50 +0000 http://about-face.org/blog/?p=3363#comment-1048 @CAT- And it's girls like YOU, with smug attitudes like THAT, who make every girl who doesn't possess your miracle metabolism believe there's something wrong with them. @CAT-

And it’s girls like YOU, with smug attitudes like THAT, who make every girl who doesn’t possess your miracle metabolism believe there’s something wrong with them.

]]> By: CAT http://www.about-face.org/does-urban-outfitters-want-women-to-be-skinnier/#comment-1047 CAT Mon, 28 Jun 2010 00:56:26 +0000 http://about-face.org/blog/?p=3363#comment-1047 Tali: most of their models i'm sure are not malnourished. i myself am 5'6 and 94 lbs, i've always been thin and eat healthy! this is the case for MANY models, many people are born with high metabolisms.. you shouldn't judge before you know a person. Tali:
most of their models i’m sure are not malnourished.
i myself am 5’6 and 94 lbs, i’ve always been thin and eat healthy! this is the case for MANY models, many people are born with high metabolisms.. you shouldn’t judge before you know a person.

]]> By: Tali http://www.about-face.org/does-urban-outfitters-want-women-to-be-skinnier/#comment-1046 Tali Tue, 15 Jun 2010 12:51:42 +0000 http://about-face.org/blog/?p=3363#comment-1046 I used to shop at UO and receive their email updates but I got tired of seeing malnourished models (both women and men) in my inbox every week. This shirt may be a PR stunt but I think it's indicative of UO overall marketing strategy - skinny, bedraggled and looking like you got dressed in the dark is cool. The models look like they are on drugs or dehydrated, they all have dark circles under their eyes, limp postures and sad expressions - it looks painful to wear UO clothes. Of they are equating skinny (and perpetually malaised) with being cool, but they are doing that because this is the overall attitude of their market segment. However they are also fueling this perspective and not just mirroring, it's a two-way road. They are creating the wants and responding to them at the same time, so it's up to both sides to change their attitudes. I used to shop at UO and receive their email updates but I got tired of seeing malnourished models (both women and men) in my inbox every week. This shirt may be a PR stunt but I think it’s indicative of UO overall marketing strategy – skinny, bedraggled and looking like you got dressed in the dark is cool. The models look like they are on drugs or dehydrated, they all have dark circles under their eyes, limp postures and sad expressions – it looks painful to wear UO clothes.

Of they are equating skinny (and perpetually malaised) with being cool, but they are doing that because this is the overall attitude of their market segment. However they are also fueling this perspective and not just mirroring, it’s a two-way road. They are creating the wants and responding to them at the same time, so it’s up to both sides to change their attitudes.

]]> By: Rebecca Bloomer http://www.about-face.org/does-urban-outfitters-want-women-to-be-skinnier/#comment-1045 Rebecca Bloomer Wed, 09 Jun 2010 04:39:09 +0000 http://about-face.org/blog/?p=3363#comment-1045 You know, my shirts always say something. My favourite says "Let's have cupcakes!" My pj's say "I understand, I just don't care" (at five-thirty in the morning, when I'm up making lunches before I've had coffee, this is true). That said, I don't think Urban Outfitters means to promote anything except themselves. If they can tag onto all the other media currently promoting the 'lose weight' theme, they will. Perhaps they're hoping their shirts will next be worn by Biggest Loser contestants. Who knows? You know, my shirts always say something. My favourite says “Let’s have cupcakes!” My pj’s say “I understand, I just don’t care” (at five-thirty in the morning, when I’m up making lunches before I’ve had coffee, this is true).

That said, I don’t think Urban Outfitters means to promote anything except themselves. If they can tag onto all the other media currently promoting the ‘lose weight’ theme, they will. Perhaps they’re hoping their shirts will next be worn by Biggest Loser contestants. Who knows?

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