aboutface-mobile-menu-hide_03
aboutface-mobile-menu-show_03
facebook twitter youtube tumblr share this

Do It, Dove!

Date: February 18, 2008 | Posted By:

Once again Dove has spoken to the hearts of About-Facers. Their latest “Onslaught” commercial tells parents to “talk to [their] daughters before the beauty industry does” after showing clip after clip of advertisements, commercials, etc. parodying messages given to girls and women every day (or more acuratly, every minute) by the beauty industry.

YouTube Preview Image

We hope you’re calling your daughter or sister or friend to tell her all about it. It’s wonderful to see an advertisement that doesn’t leave us feeling inadequate. Instead of telling us to get up and buy some product that will wipe out our bank accounts (not to mention our self-esteem), Dove tells us to take action and talk! Do it Dove. We hope you will keep it up!

–A.J.




What Do You Think?

7 Responses to Do It, Dove!

  1. W on 02-18-2008

    Sure, the commercial doesn't leave me feeling inadequate (various men, some incredibly heartless ego driven women, and twisted media advertising have all done a spectacular job of that).

    The commercial does, however, leave me feeling overwhelmed by how manipulated we are, and how much responsibility we have to try and explain this issue to young girls and boys who are assailed by images everyday. More so than I was in my youth. It feels daunting and insurmountable to try and educate them in a way that makes them feel good, worthy, and resilient against it.

    The commercial is a start and better than nothing, but, wow, look what kids are up against.
  2. Boogers on 02-19-2008

    First I want to admire Dove for putting out videos like this. It's a subject that needs to be addressed with young women so they understand the images that assault them everyday, and learn to ignore the b.s., and to enjoy themselves as they are without having to modify themselves to fit society's standards.

    On the other hand I feel that it's somewhat hypocritical of Dove being that they do sell products that are created to "soften" and "smooth out" supposed "imperfections."

    All that really matters to companies like this is the bottom line.

    But, like I said, I have to admire a company as huge as Dove is for taking a risk like this...
  3. W on 02-20-2008

    Something I just thought of last night is that Dove also seems to only focus on women with all of these commercials. Men and boys are never shown in the commercials. I think this is a mistake. It sends the message that this is a burden to only women and it is not. Men being subjected to the same onslaught of media manipulated images about women is even more so a part of the problem. They become conditioned to expect all women to look as perfect as the images do.

    Yes, it is predominantly women who buy gobs of crap to improve their look and body, but, if boys could see themselves in the footage they would also receive the message that they play an important part in the need for perception change too. They need to see images they can relate to.
  4. AJ on 02-20-2008

    I know that when I've seen these Dove commercials, I've been impressed.....yet honestly, there's an irony about Dove that I just can't get past.

    Dove is a Unilever product.....not a newsflash, but something I'd never really looked into until recently.
    Unilever products include the Dove line, the Suave line and of course, Axe....the body spray for men.

    There has been quite a buzz about this for a while now, and I'd highly recommend checking out this video, which is an interesting perspective on things...

    http://www.psfk.com/2007/10/doves-onslaught-film-the-backlash.html

    I agree that woman and girls are bombarded with media messages that skew our view of ourselves and the world around us.
    Men and boys are subject to media messages that do this as well....although it gets much less attention.

    When I decide to support something, I think the most responsible thing to do is look as far into it as possible.
    So while the Onslaught video may have stirred up some emotional response in me....it doesn't override the extreme disgust I feel when I come across an Axe Body Spray ad and know they spawn from the same corporation....

    Sorry for the cynicism....but in my line of work...listening to young girls and boys talk about the issues they face daily...I just don't think a commercial like Onslaught is going to do enough to offset the effects of commercials like those for Axe.

    :(
  5. Ariah Fine on 03-04-2008

    I see some other people mentioned the AXE issue. Which is my biggest problem with the Dove stuff.
  6. Boogers on 03-06-2008

    Thanks A.J. for posting that. I guess I wasn't really thinking when posting my response to the video, because I hadn't considered all of the other products that Unilever currently pushes at the consumer.

    Nothing wrong with being cynical about the Onslaught commercial, because when looking at the Axe ads, it does seem rather hypocritical.
  7. Samantha on 03-14-2008

    Dove did a great thing. But whe must not forget that the same company (Unilever) that makes Dove stuff we are accostumed in US or Brazil, does a facial cosmetic in india, in order to make the derm fair. This is so absurd, but the marketing video for this product is even worse:
    http://www.youtube.com/watch?v=F-9tcXpW1DE
    There is racism, sexism and prejudice!

    read more here

    http://feministing.com/archives/006545.html

    Hufgs from Brazil